RELIABLE B2C-SOLUTION-ARCHITECT REAL DUMP & 100% PASS-RATE B2C-SOLUTION-ARCHITECT EXAM PREPARATION: SALESFORCE CERTIFIED B2C SOLUTION ARCHITECT

Reliable B2C-Solution-Architect Real Dump & 100% Pass-rate B2C-Solution-Architect Exam Preparation: Salesforce Certified B2C Solution Architect

Reliable B2C-Solution-Architect Real Dump & 100% Pass-rate B2C-Solution-Architect Exam Preparation: Salesforce Certified B2C Solution Architect

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Salesforce Certified B2C Solution Architect Sample Questions (Q140-Q145):

NEW QUESTION # 140
A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution?
Choose 2 answers

  • A. Leads can have detrimental impact on quality of contact records in Sales Cloud
  • B. Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
  • C. Engagement history from the lead record will be natively available for contact record in Marketing Cloud
  • D. Leads are unique contact records in Marketing Cloud

Answer: A,B

Explanation:
Introducing a leads-management process and a web-to-lead form can have implications for consent, preferences, and compliance for converted leads in Marketing Cloud. For example, if a lead opts out of email communication in Sales Cloud, this preference should be reflected in Marketing Cloud as well. Similarly, if a lead is converted to a contact in Sales Cloud, the corresponding subscriber record in Marketing Cloud should be updated with the new ID and status. Leads can also have a detrimental impact on the quality of contact records in Sales Cloud if they are not properly deduplicated, validated, and enriched. For example, if a lead is created with an invalid or duplicate email address, this can affect the deliverability and personalization of email messages in Marketing Cloud. References:
* https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_best_practices.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_web_to_lead.htm&type=5


NEW QUESTION # 141
Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.
Which recommendation can a Solution Architect make that will work with their existing technology investments'

  • A. Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector
  • B. Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector
  • C. Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs
  • D. Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

Answer: D

Explanation:
Recommending CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce CDP Connector is a recommendation that a Solution Architect can make that will work with their existing technology investments. CDP is a platform that allows companies to unify, segment, activate, and analyze their customer data from multiple sources, including their existing marketing tools. CDP can also integrate with B2C Commerce using the Commerce CDP Connector, which enables bi-directional synchronization of individual profiles and customer groups between CDP and B2C Commerce. This way, the company can have a single view of their customers across all their marketing systems and their commerce tool, and provide personalized and consistent experiences.


NEW QUESTION # 142
A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

  • A. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
  • B. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
  • C. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.
  • D. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

Answer: D

Explanation:
B is correct because Marketing Cloud can be used for customer segmentation based on VIP status and cart abandonment behavior. B2C Commerce can be used for creation of coupon codes using promotion rules and coupon code restrictions. B2C Commerce and Marketing Cloud functionalities can be used to send abandoned cart emails using the Marketing Cloud Connector cartridge and the Abandoned Cart Journey template. Marketing Cloud can track email open and forward count using tracking metrics.
A is incorrect because Service Cloud is not used for customer segmentation or creation of coupon codes. Service Cloud is used for customer service and case management.
C is incorrect because B2C Commerce is not used for customer segmentation or creation of coupon codes. B2C Commerce is used for online shopping and order management.
D is incorrect because Tableau CRM is not used to track email open and forward count. Tableau CRM is used for data analysis and visualization.
Reference:
1: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_audience_segment.htm&type=5
2: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/coupons/b2c_creating_coupon_codes.html
3: https://help.salesforce.com/s/articleView?id=sf.mc_co_abandoned_cart_journey.htm&type=5
4: https://help.salesforce.com/s/articleView?id=sf.mc_es_email_tracking_metrics.htm&type=5


NEW QUESTION # 143
Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.
After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

  • A. Salesforce B2C Commerce
  • B. Salesforce Core Platform/Identity
  • C. Salesforce CDP
  • D. Salesforce Marketing Cloud

Answer: B

Explanation:
This answer is correct because it minimizes the migration of customer profile data by using Salesforce Identity as the primary authentication method. Salesforce Identity can act as an identity provider (IDP) for both B2C Commerce and Experience Cloud, and it can store customer profile data in a single place. This reduces the need to duplicate or sync customer data across multiple systems. References: https://help.
salesforce.com/s/articleView?id=sf.b2c_commerce_service_cloud_integration.htm&type=5


NEW QUESTION # 144
A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

  • A. Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
  • B. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
  • C. Use Service Cloud as system of record for customer data and consent preferences across all channels.
  • D. Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.

Answer: B,C

Explanation:
These answers are correct because they are ways to model a customer across all three systems using the Marketing Cloud Subscriber Key and Service Cloud as sources of truth. The Marketing Cloud Subscriber Key can be sent to Service Cloud and B2C Commerce to be held for reference, which can help link customer records across systems and enable cross-channel marketing and service. Service Cloud can be used as system of record for customer data and consent preferences across all channels, which can help comply with data privacy laws and provide a consistent customer experience. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_best_practices.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_service_cloud_integration.htm&type=5


NEW QUESTION # 145
......

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